The Influence Of "Postadvices On Micro-blog" On Citizens Political Participation

In the mid-1990s, Network information technology began to flourish in the globalscope, with verve and vitality of the Internet revolution of science and technology has broughthuman beings into the era of network information. The development of communicationtechnology provides the driving force to political life, so that the political communication hasentered a new era, a large number of Internet users to participate in and affect the country’spolitical activities.Study the influence of new media on citizens political participation, if only from themacroscopic Angle, the content may also be too abstract. In the complicated network platform,micro-blog influence is strong, propagation characteristics and mode due to its own,"PostAdvices On Micro-blog" has become the most common way for people’s politicalparticipation. Therefore, this paper will as "Post Advices On Micro-blog" to be the entry point,hope to be able to understand the changes of citizen political participation in the era of NewMedia.In the era of traditional media, the mass media is carrying three heavy identity which letits overwhelmed; Awareness of political participation of citizens is obviously insufficient; Thelack of institutionalization of political participation and the traditional politicalcommunication limit the citizen’s political participation. Micro-blog broke the originalinformation possession and distribution pattern, creating a new space of political participation.By "Post Advices On Micro-blog",the political participation form and effectiveness haveundergone a qualitative change. On the contrary，Under the new media environment, It isdifficult to eliminate the negative impact of the digital divide,"opinion leaders" are often the"representatives" of public opinion; In micro-blog communication, Internet users often behaveirrationally； Freedom of expression micro-blog is subject to many restrictions and the"network of public space" faces many problems.Actually，We can learn from the western countries in dealing with the use of new mediaand political communication experience and lessons. On this basis, we should be more effortsto promote citizen participate in network ability, improve the relevant legal system, strengthen the fusion of Micro-blog and traditional media. We have reason to believe that, through aseries of effective measures to improve the new media political communication. Thedevelopment of new media will promote the progress of the political participation of ourcitizens.