| After two times of ups and downs, TV match programs in2010, with the trend of blots out the sky, swept across the screen, initiated a national phase intimacy and became a new favorite of television reality shows. A new round of TV match programs subverted the service mode of traditional dating programs. These new programs are endowed with deeper humanistic thinking through a variety of controversial issues and sensitive concepts. They reflect times youths’diverse attitudes of love and marriage and outlooks on life in the period of social transition, become the comprehensive outbreak of the problems of age and social symptoms, and embody fickleness and contradiction of an era. According to Lipman’s "pseudo-environment" theory, the author believes that a TV dating program is a kind of "mimetic" information environment structured by communicators and a type of ideology environment obtained by communicators’selecting, processing and restructuring of information. By interacting with reali stic environment, it influences people’s value orientation of love and marriage imperceptibly. However, as far as the realistic environment is concerned, it is unfavorable to the optimization of reali stic environment because the distortion and deviation of mimetic environment plays a confusion role in people’s understanding and practice to some extent. Nowadays some TV dating programs go against the program check for unilateral pursuing for audience rating, as a result, the pseudo-environment constructed by TV dating programs deviate seriously from the realistic environment. These programs also let some distorted, incorrect and morbid marriage values and related contents flow into the society, confound right and wrong and mislead the people. All this is adverse to the optimization of the realistic environment.The author diagnoses confusions and questions brought by TV dating programs in the view of pseudo-environment. Starting from the environment of objective reality, pseudo-environment emerged from media and people’s psychological environment, the author studies the interaction between mimetic environment and realistic environment and takes out control factors constructed by mimetic environment, i.e. the disseminator and the receiver. They are an indispensable part of pseudo-environment. Disseminators build pseudo-environment directly and determine the performance and condition of pseudo-environment. Receivers select and explain mimetic environment. Through the internal psychological mechanism, they transform pseudo-environment into psychological environment possessing environmental cognitive function and then influence the objective practice. And then, with some problems in mind, the author runs a full scan of the pseudo-environment of today’s TV dating programs, puts forward the theory of ecological unbalance of mimetic environment of marriage and provides related optimization strategies. The ultimate aim of rectifying and optimizing the pseudo-environment of TV dating programs is revising and optimizing the realistic environment by taking use of the interactive relationship between pseudo-environment and realistic environment. Here, the author hopes to construct a kind of balanced and harmonious pseudo-environment of marriage through cooperation of the disseminators, audiences and government. Another hope is to have a benign interaction between TV media and socialist spiritual civilization construction as well as provide a new active and healthy environment for social stability and harmonious development. |