Study On The Construction Of Pseudo-Environment Of Wild Video

With the continuous development of network technology,many colorful self-media forms have emerged,such as Weibo,Douyin,Quick Hand,Today 's Headlines,etc.,especially the emergence of self-media short videos,which has quickly attracted public attention and participation.Its development is also becoming more specialized and refined.In this age of the Internet where everyone has the right to speak,whether it is an individual,a team,or a group organization,it is possible to enter the public's vision and even become a hot topic through its special positioning.The wild food short video,as a vertical subdivision area under the food category video,has always received wide public attention.As a representative of the wild food short video,Li Ziqi's ancient style food is a short video self-media that appeared in 2016.From signing Weibo to become a platform to enter the media,to joining MCN(abbreviation of Multi Channel Network)After signing a contract with Hangzhou Weinian Technology Co.,Ltd.,and then establishing the same-named brand and e-commerce operation,Li Ziqi has embarked on a successful path of ancient short-course gourmet video,but controversy has also followed,and the video content is false,posing,filters,Controversy over whether it belongs to cultural output has caused widespread discussion among the general public.This article focuses on the research of Pseudo-environment construction using Li Ziqi's ancient style gourmet short video as a case.According to Lippman's "Pseudo-environment" theory,as a media product,the information environment presented by short videos is not a complete reproduction of the actual environment,but is presented to people after the media has selected and processed information and events.Information environment.As the representative of the wild food short video,Li Ziqi's ancient style gourmet short video,through the construction of the Pseudo-environment in the four aspects of natural environment,living scenes,lifestyle,communication and interaction,presents a kind of "under the fence of the chrysanthemum,see you leisurely Nanshan" landscape and rural life.This paper uses questionnaires,in-depth interviews and other methods to study and summarize the positive and negative communication effects of Pseudo-environment construction in wild food short videos.Based on this,it provides a short video creation for Pseudo-environment construction.Some feasible enlightenments try to provide research thinking and useful reference for achieving better transmission effect of wild food short videos.