Research On Situation And Strategy Of The Pseudo Environment Constructed By Wechat Circle Of Friends

Since 2012,WeChat circle of friends has changed people's media usage in a short period of time.It has become an important channel for users to obtain information,communicate with people and advertise.WeChat circle of friends is a revolution in social media,it is the reality of the society of acquaintances integrated into the virtual network space,creating a new model of interpersonal communication,the WeChat circle of friends become the daily life of the media,which also showed the media of interpersonal relationship.WeChat circle of friends to a certain extent expanded the interpersonal communication space,updated values.However,due to the lack of strict management mechanism of WeChat circle of friends,coupled with the impact of traditional code of conduct and other factors,the group polarization,personal privacy open,garbage information collection,interpersonal materialization and other phenomena,resulting in WeChat circle of friends Pseudo Environment imbalance.Based on the related theories of sociology and communication as the support,guided by "Trinity" linkage supervision mechanism,aiming at the imbalance status of the Pseudo-Environment constructed by WeChat circle of friends,put forward the optimization strategy of the pseudo environment.The main contents include: the optimization of the pseudo environment of WeChat circle of friends should be solved from two aspects,internal control factors and external control factors.Internal factors mainly refer to: establish WeChat circle of friends access standards and commitment;enhance the user's ability to self check;set up multi channel consultation and reporting platform of WeChat circle of friends;WeChat regulators to broaden the channels of refuting slanders,to improve the ability to identify and resist false and bad information;In addition,to be integrated into scientific and technological means,establishing information filtering model based on big data,filtering and blocking junk information.External control factors mainly refers to: the government should play a leading role in developing laws and regulations that meet media development and user needs,regularize APP terms of service and privacy agreement,strengthen media supervision;the media industry association should establish a sense of responsibility,regulate the media industry association system,the establishment of a unified industry norms and self-discipline standards;The construction of media literacy trainingsystem,the government,schools,communities,media,families and individuals to unify understanding,popularizing the media literacy knowledge and scientific concept get together.Through a comprehensive,multi angle optimization strategy,together to build a pseudo environment reflecting the core values of socialism and spreading positive energy that constructed by WeChat circle of friends.In this study,the author puts forward the corresponding optimization strategy for the imbalance of WeChat circle of friends pseudo environment,and the optimization strategy is analyzed,This will play an important role in promoting the healthy and orderly development of China's information environment.At the same time,it can provide some theoretical reference and suggestions for the government and the media regulators to optimize the media mimicry environment.