Mass Media In The Context Of Cultural Conflict Between Urban And Rural Areas

In this Ubiquitous era, newspapers, radio, television and networks, and so many of the media in this mass media for the dissemination of culture provides a rich platform, also provides us with a wide range of knowledge and information, especially in the network media and the emergence of new media, portable, inexpensive personalized information services to the integration of social information and utilization efficiency is greatly improved. The dissemination of information is no longer subject to the constraints of time and space, the width and breadth of information dissemination has been further expanded. However, long-term constraints of the dual structure of society, the rural and urban areas in a relatively closed environment, the spread between urban and rural cultural activities is not ideal. The rapidly growing popularity of mass media, it should speed up the communication and interaction between urban and rural culture, on the contrary, the mass media has accelerated the generation of urban and rural cultural conflict, from this background we analyze cultural conflict by using the extensive research on the mass media between urban and rural cultural conflictIn this paper, the urban and rural culture for the study, analyzed the level of physical, behavioral, mental conflict between urban and rural cultural discourse. The article is mainly the reason Lewis Coser’s conflict theory on urban and rural areas of cultural conflict, the effects of a full range of arguments, and urban and rural cultural conflict release gives the corresponding recommendations and countermeasures.Background on the research questions, the purpose and significance of the study, the research situation and research methods expand the discourse and current literature, you wake up the comb.Made, mainly defined the basic meaning of the mass media, and on this basis, the relationship between communication and culture, but also elaborated on the impact of mass media on cultural changes in urban and rural areas.This chapter focuses on the conflict theory, and around the conflict theory and gradually expand the connotation of cultural conflicts in urban and rural areas and urban and rural cultural conflict classification analysis.In this chapter, Concrete manifestation of the level of the urban and rural culture, based on the support of the previous chapter, the theory of conflict, and gradually make ah elaborate, but also the specific argument in the positive and negative effects of these phenomena to the social.In this chapter, we Analyzed the causes of cultural conflict in urban and rural areas, and heterogeneity of the urban and rural culture of the game, triple property of the mass media, media literacy in the urban-rural dual structure under the influence of three aspects of the study analysis.Demonstrated results, according to the previous analysis, the author of the erosion of cultural conflict in urban and rural areas to achieve the kind of goals and how to achieve these objectives described.