Media Bias In The Context Of Multidimensional Risk Evaluation

Modern risk society is a high degree of uncertainty as its inherent quality of a social form, the negative effects brought about by the excessive development of post-industrial era technology. has a strong "knowledge-dependent due to the risk, there is often high areas of expertise, precise. sharp. away from the general public’s everyday experience. Thus, as a professional media organizations, mass media natural shoulder showing the responsibilities of the risk. However. media for social risk is not simply reproduce the relay, but deeply involved in the risk of "meaning construction" process. with the other body of knowledge to give new meaning to the risk, the consequence of social risk The cognitive deeply branded on the media construction of the imprint.Risk society is an "abnormal", the biggest challenge to human society is the destruction of the practice, the uncertainty of the risk society to break the existing news production practices in media organizations, news reports of the past. routine activities in a risk society under the fallacy clusters of phenomena. Unique in the mass media "definition", the function of the interpretation of the "real crisis, maintain all forces competing for the object in the risk issues. Media organizations that are hosted by the goal of diversity, both based on the profitability of the enterprise for the purpose of ideological propaganda agencies while at the same time shouldering the mission of the defenders of the interests of society, making it vulnerable to the impact of the economic and political forces. The practice of misleading, induced by commercialism, instrumental rationality rules guide the risk of reporting activities of the media in the joint effect of the multiple pressures. the deviation from the original reports of original meaning, and produce all kinds of bias.The first part of the interpretation. bias in media coverage of activities in favor of the definition of the concept to illustrate this is the alienated state of a subjective reports of motivation and objective social effects. Specific to the activities of media coverage performance of timeliness under the pressure of the "hurry true", the story of journalism, misleading headlines, reporters the lack of scientific literacy. Development of anything has its own production. development, climax, decline, extinction process. risk issues are no exception, has its own laws governing the operation. every aspect of bias common in the media reporting activities, and ultimately to enlarge the community risk.The second part of the sensational "Sanlu milk powder" incident as a case study in order to take care of the risk horizon. the media in all forces to pull together pull a departure from the reported direction. Analysis of the underlying causes of bias., the media coverage of activities attributed to the media multi-property, which is the logic of the market for profit enterprises, but also need to take into account the social effects of the propaganda organ. but also to safeguard tile public interests of its mission. Media organizations assume the goal of diversity is caused by the root of the risk of the spread of "inefficient".The third part, for a number of problems in the current media coverage of activities, some possible improvement strategies. First of all, from concept to strengthen the sense of social responsibility of media professionals need to understand the identity of the people is the media can be sustained, the cornerstone of long-term development. Secondly, in action, you need to reporters make full use of the Internet and other new media to facilitate information resources, multi-party confirmation, will be reported accurately to minimize. Finally, in this era of media survival, only with the reporters and the public media literacy to be able to effectively reverse the current media dissemination of the risk of chaos.The fourth part. the balance part, to further summarize a concrete manifestation of the influence of the media, supplement to maintain the existence of some non-profit media organizations, the establishment of an independent media monitoring mechanisms, to promote the news system reform and improvement strategies...