A Study Of Individual Communicators’ Effectiveness In International Communication

International Communication has raised much of the society’s attention,especially the scholars who studied the International Communication in the21st century.International Communication originates out of a phenomenon and gradually develops intoa comprehensive subject. International Communication frames clearly with hugeindustrialized business，various information channels and plentiful media contents willexert great impact upon the global public. The big tendency is that the information andInternet constructs a boundless virtual world, while assault the commoners’ perception andresponse to the world. So this is also the objective reason Government take this subject intoconsideration.has an observation of the previous studies on the InternationalCommunication, the main study direction is from the Nation State’s perspective to exploreevery Nation’s actions, discourses, and the whole environment of the world public, whichis a correct and essential direction for our nation’s interests. Under the people-orientedconcept grows into publics mind, we take a hypothesis that the individual could makeinvaluable positive effect upon the International Communication, as a part of the PublicDiplomacy，build a more diversified and accurate national image which will be much moreeffective than adapting the single-path rely the governments’ movements. This article aimsat highlighting the excellent individual’s function in the International Communicationprocess; alert we to have another research route to investigate the InternationalCommunication, in a attempt to investigate the individual ‘s effectiveness and functions inthe process of International Communication,this paper try to explore the significantpersons in china’s Sino-foreign culture exchange history, or broadly speaking, China’sinternational Communication history, from different period of time. Tcheng ki-tong, KuHung-Ming and Lin Yutang, their successful examples to promote China’s internationalimages are adopted to illustrate the viewpoint:the individual’s effectiveness andfunctions in the International Communication process.