Research Of Mobile Phone's Characteristics Of Secondary Spread Based On Traditional News

Mobile phone newspaper is developing rapidly in recent years and at the same time become very attractive of the new media attention, since July 1, 2004, "Chinese Women Newspaper- MMS Edition" ,the introduction of the Chinese first "mobile newspaper",it reported that mobile newspaper in China has been going for nearly 5 years. In the past five years, it has been a threat to the media with its unique characteristics and advantages of the media,and has also become a new economic growth points of the traditional press's transition,and its activities have made media industry, academia, government agencies in a major concern. At the same time, with the conditions of all aspects of sophisticated, more and more cell phone newspaper is also widespread, and it is gradually into the audience's lives. With the development of the Mobile newspaper,its characteristics also can be presented. As a new thing, how to grasp the characteristics and development of its own laws to speed up its innovation and development is also required us to study and explore in depth.Because the current development of mobile phone newspaper is still in the initial stage, and in the editing information,the major newspapers relys on traditional media, based on the second to do the spread of mobile phone newspaper. So in accordance with the current development status, to explore the characteristics the cell phone newspaper shows in its spreading at second times, and in accordance with the characteristics of the phone newspaper to find out its development strategy, hoping to promote the healthy development of it.In this paper, it has five majority parts. The first part is an overview of research on cell phone newspaper,summing up the results of previous studies, pointing out that the purpose of this study, significance, methods and theoretical basis. The second part of the mobile phone newspaper to do a qualitative analysis, and select samples to determine the validity of research methods and analysis. The third part is the research focus of this article,expore the characteristics of secondary spreadind on the basis of the traditional newspaper, from the news topics, the title of production, content and structure, language style, editing features, text features, such as some aspects of conduct an in-depth research and analysis, to be summarized. The fourth part,according to the characteristics of the mobile phone newspaper in its secondary spreading, make the development of effective communication strategies. Part V of the second report pointed out that the spread of mobile phone newspaper'lack of appropriate countermeasures, and then give the spread of mobile phone newspaper's development prospect of the future.