Our Ecological Transmutation Network Public Opinion Research

In the period of social transition in China, The public opinion online got a great concern of the people and official because it reflects the voice of the people,and it is becoming an in the integral and important part of the whole public opinion. From BBS of website to blog, from blog to microblog, the ever-changing new media changes the pattern of public opinion and the ecology of public opinion, reshapes public life. The formation of online public opinion ecology system is the result of complex interaction between various social factors, Both thelnorganic environment and the main factors of the online public opinion ecology system are constantly changing, Thus the online public opinion ecosystem is a dynamic energy field. This paper analyzed the relationship between the producers, consumers, decomposers, and its inorganic environment and the changes of their relationship in online public opinion ecosystem with the ideas of ecology and the visual angle of nutrition in ecology. and then explore the opportunity or barrier, that the these changes bring to the social development, discuss how to build a healthy and harmonious online public opinion ecology. So that people can express their opinions fully and legally, in order to achieve communication and defuse prejudice, eliminate conflict, to further promote the healthy development of social-ecological systems.This paper is divided into five parts.The first part is an introduction about the research background, research value, the domestic and international current, research methods and other issues.In the second part, The author introduced the understanding about online public opinion ecology, compares "the online ecology","the online public opinion","the public opinion ecology" and "the online public opinion ecology" these four concepts, Clear the scope of the concept about this paper’s object:"The online ecology public opinion"In the third part, The author stand on the angle of the history observation, divided the development process of the online ecology into three stages with the development of network technology, and make longitudinal analysis on the online public opinion ecological changes, from the ecological point of view of the producer of the online of public opinion, the consumers of the online public opinion, the decomposition of the online public opinion and online opinion inorganic environment "four in one" to study the online public opinion ecology, and try to reveal it’s changes.In the fourth part, the author analysis the dynamic field of the online public opinion ecology’s transmutation, and the influence of development and change of online public opinion on socio-environmental. The online public opinion ecosystem is a dynamic energy field, it’s formation and transmutation is the result of complex interaction between various social factors. By the impact of a variety of input energy flow in social-ecological systems, the online public opinion ecosystem will change accordingly.The flow of energy including the development of political democracy and civil rights, economic development and the inherent logic of the market economy, changes in social structure and social relations, the symbiosis of cultural value orientation and network communication technology progress.On the contrary, these changes will as a output flow of energy, affecting some of the factors in the social system.In the fifth part, the author discusses the transmutation trends of online public opinion ecology. In this transmutation the main factor experienced a process from separation to integration, the elite to the civilians, mass to personalized, and authoritarian to democratic. The trend of environmental factors mainly shows the integration between the multi-network; The formation of the new structure of the social relevance and powerful information integration. In addition, the function of online public opinion ecosystem self-purification has been enhanced, administrative microblog both play the role of the subject factors also environmental factors. All of these greatly influence the changes of online public opinion ecology. Based on the above analysis about the transmutation trends of online public opinion ecology, the author Attempt to through the perspective of social rationality examine and weigh the relationship between various factors in the online public opinion ecosystem, make targeted efforts from awareness, technical, legal and other aspects, Make the online public opinion ecosystem maximize their balance and harmony.