| With the continuous development of network technology and the increasing prosperity of sports enterprise, sports news comment on network in recent years has been rapid development. The so-called network sports news comment refers to the community through the network platform for the sports news comments. At present our country sports news comment during the rise of, a lot of confusion in theory and realistic problem appear ceaselessly, so it is necessary for the sports news comment on network to carry out the special study.Studyings through literature study, expert interview and logical analysis and other methods shows that, the rise of our country sports news comment on network due to social era, social psychology, science and technology and other three factors. the time at the beginning of the century, comments with wide range, main types include derived from traditional media comments, thread mode review, survey way, web commentators or expert commentary, website forum published comments. Our country sports news comment on network with a massive collection of real-time, fast, individual autonomy, interaction of equality, openness of multiple effects, dual characteristics. Our country network sports news comment on the positive role of main channel open reflect public opinion, play the role of public opinion, strengthen legal system and moral construction, promote social sports and cultural dissemination; its negative effects are mainly spread rumors, arbitrary abuse, flatter, weaken the traditional cult. Our country sports news comment on network influence mechanism can be summarized as:social psychology, guidance of public opinion supervision, management, laws and regulations, the quality of personnel, six aspects of the theme. In view of the network sports news comments in the existing problems and influence mechanism, the author presents the sports news comment on network optimization management of seven strategiesThat is the definitive guide method, create a network sports news comment the health of the environment; promoting self-discipline in morality, strengthen the sports news comment on network self management; establish the management mechanism, the implementation of network sports news comment supervising; perfect laws and regulations system, guarantee the normal operation of network sports news comments; strengthen technical innovation, develop the advantage of network sports news comment role of quality; increase comments, build sports news comment on Network authoritative effect; forming comments features, build sports news comment on network brand columns.The above research results to further promote China’s sports news comment on network’s healthy development has important theoretical value and practical significance. |
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