The Research Of Comparing The Reports Of The National Natural Science Funds From The Science Times And The Science And Technology Daily

In the twenty five years since its establis hment, the Nationa l Natura l Sc ienceFunds of China has made great achieve ments on promoting the deve lop ment of basicresearch and disc iplines in natura l sc iences, training the Hi-tech tale nts and so on.Therefore, making an effective advertise me nt of these achieve ments made by Nationa lNatural Scie nce Funds of China through the mass media, especia lly the ma ss media ofscience&technolo gy is a very important and urgent thing, which will make theNationa l Natura l Sc ience Funds of China be well known by science and techno logyresearchers and even by the whole pub lic.In order to resolve the proble m of how to make an effective advertise me nt of theNationa l Natural Scie nce Funds of China, this research has collected1103reports ofthe Nationa l Natural Scie nce Funds in the Science Times and the Science andTechnology Daily from the date2006/01/01to2010/12/31.Then, this research compared the freque ncy of the reports, the objects of thereports, the source of the reports, the genre of the reports, the la yout and location ofthe reports, the le ngth of the reports, and last, the style of the reports. After thesecomparing, this research come to a conc lus ion that the concern of the Nationa lNatural Scie nce Funds of China in the Science Times is greater than it in the Scienceand Technology Daily.At the same time, this research belie ve that the reason of that concl us ion is thecompetition a nd compromise between the reports of Nationa l Natura l Science Fundsof China and other reports under the limited ability o f these two newspapers.This research points that there are three factors that can impact the competitionof the reports of Nationa l Natural Scie nce Funds of China, these are, The differentfeatures of Science Times and Science and Technology Daily; The means and thequantity that the Nationa l Natura l Science Funds of China wants to co mmunicate withothers; The occurrence of major events or une xpected events.After carefully ana lyzing these results, this research also points three commonproble ms of these two newspapers when reporting the Nationa l Natural Scie nce Fundsof China. These are, There are too ma ny spec ia lized termino logies in these twonewspapers, whic h makes the readers confused; The concern of each report object isune ven; The lack of co mments of the Nationa l Natural Scie nce Funds of China.At last, this research has give n five advices to improve the reports of the Nationa l Natura l Science Funds of China. These are, Update the reporting ideas andrespect for the readers’ needs to enhance the attractiveness; Increase the intensity ofreporting the Nationa l Natura l Scie nce Funds of China; Strengthe n the propaganda ofthe spirit of the Nationa l Natura l Scie nce Foundation to the public; Utilize a variety ofmed ia and propaganda through cross-med ia. Strengthen tra ining the journa listreporting the Natio nal Natura l Sc ience Foundation.