Design And Research On Integration Of Mobile Phone Contacts Book And Mobile Social Networking Service

The topic of this paper originates from the Motorola (China) Co, LTD. CXD(Consumer eXperience Design) user design research center’s innovation project team.The author was an intern in CXD design center from October2010to August2011.The research project(confidential) aims to predicate the development of future mobilephone market.The contacts book in a mobile phone serves as a list of collective connectionsbetween the user and their social networks. It helps to maintain and establishrelationship between people. However given its great significance, it lacks continuousdevelopment compared to the recent boom of the mobile internet. As a result, it bringsdown the user experience as the overall expectation for mobile user experience keepson rising. On the other hand, MSNS(Mobile Social Networking Service) has quicklyrisen to popularity among mobile internet users due to its function as an onlinecontacts book. Despite of its similarity with the contacts book, many existing mobiledesign lacks an integration of these two features, thus preventing the user fromreaching its maximum social potential.This paper aims to analyze the effectiveness of user social behavior from theperspective of mobile phone contacts book and MSNS integration. User interviews,user observation, qualitative research method, and quantitative research method areused to create persona and scenarios to shed insights on possible integration designs.In addition, ethology, design psychology, information technology, and other relevantresearch resources were utilized to study the connection between contacts book andMSNS.The final demo of the integration design is executed on the Android platform. Bycombining resources of the contacts book and MSNS, the final design was able tocreate a revolutionary user experience that surpassed both of its predecessors.The innovation point of this paper is to analyze the effectiveness of user socialbehavior from the perspective of mobile phone contacts book and MSNS integration.then create a whole new socialized mobile phone contacts book design, thus in orderto get a greater improvement on user experience.