Research Of Social Location Based Services On Handheld Mobile Devices

With the development of mobile communication technology and the popularity of smart mobile devices, utilizing mobile devices to get various information and services from mobile communication network has become a popular experience, Mobile Internet era has arrived. In the mobile commnucation industry, Mobile Value-added Services have replaced the traditional voice services as the mainstream service and the main content of service innovation. In this trend, Location Based Service grows fast, and has become one of the core services in the Mobile Value-added Services. As the bridge between the virtual world and the real world, it shows a great potential for further development. Therefore, relying on Mobile Internet, to explore LBSs'new content and new direction which has good user experience has been highlighted for great attentions by the whole industry, this is also exactly the main content of the research in this paper.This paper focuses on the following aspects:evaluation of the current user experience based on the analysis of existing LBSs; research on sociological theories for the improved proposal "Social Location Based Services", and analysis and assessment of user experience advantages in new services; colloction of target users' data, the construction of user model and service framework for Social LBSs on mobile devices. In this paper, the User Experience Honeycomb is used to evaluate the user experience of exsiting LBSs and social LBSs, furthermore, in the follow-up interaction design practice, by using the user experience quantitative evaluation tool which is based on the Honeycomb model, we quantificationally evaluate and compare the user experience of Social LBSs and exsiting LBSs, finally we do get positive feedbacks to validate the validity and reliability of reference which is from previous evaluation.This paper contains user research, user experience evaluation, interaction design, social needs, social networking and so on. It can be used as good references for further developments of LBSs, and the user research methods it used also can provide references for other Mobile Value-added Services.