The Optimization And Redesign Of The Bank Service App "Mobile Banking Service Of Baoshang Bank Limited"

With the rapid development of Internet mobile finance, competitive financial industry results in the challenges banking online products face. The challenges push companies to enhance optimization, absorb users and improve the competitiveness. Mobile banking is an integrated banking service of mobile communication and electronic money. As a convenient, effective and secured banking service, it riches the service content and makes possible to deal with business anytime and anywhere.The new version of “Mobile Banking Service Of Baoshang Bank Limited" is a banking service product applied in intelligent mobile terminal. Users are provided multiple service such as transfer, remittance, query, payment of life, purchase of financial products, etc. when networks allow.The new version is summing up the valuable lessons and users' feedback from previous versions, as well as making studies on similar products in the market. Through seeking optimized scheme on various aspects such as user surveys, information architecture and user interface design, etc., the new version is designed to be a user's experience-centered mobile banking service product.