Research On The Red Hot Pepper Comment Channel Of Red Net

With the rapid development of internet, online media are taking a great influencein all areas of society and internet news comment has become a strength that cannot beneglected in public opinion. As an opinion-expressing part, online news commentchannel turns to be an effective way for website to attract cyber readers. At the sametime, it can contribute to train the rational expression of citizens, lead online publicopinion and promote public supervision.As an influential regional news website in the country, Red Net has an importantposition in online media, and its mode of transmission is also a representative. Red HotPepper Comment channel is one of its channels which play an important role in theprocess of its construction and development and the channel has its own characteristicsin the form and content of online news review operating practices. Red Hot Pep perComment channel improves continuously and lays its coherence with the spicy andrigorous style of online news comments in the layout of pages, set of columns, formsof interaction and use of colors. The content was involved in a wide range includingmany characteristics like keenness of writing style, the plebification of expression,diversity of comment forms, and pluralism of authors.Red Hot Pepper Comment channel has many features in the strategies ofdevelopment: strengthening the original comments greatly, focusing on theconstruction of cyber commentator team, setting up a common writing style andestablishing an open operating platform, etc. The realization of functions of Red HotPepper Comment channel is mainly in three aspects: building a soun d square, trainingthe awareness and capacity of citizens’ rational expression; digesting information intime, interpreting and guiding social hot spots; strengthening public opinion andpromoting scientific and democratic decision-making in public affairs.As for the problems in the topic selection, opinion expression and expressingform of Red Hot Pepper Comment channel, this paper suggests that the channel can getimproved in three ways including selecting more local topics to show its regionalcharacteristic, integrating more mainstream opinions to highlight its authority andusing more communication signals to strengthen its multimedia nature, sincerelyhoping to provide a reference for the channel’s further development.