The Study Of The Top Comment On Network Channel Of News Comment

With the extraordinary development of internet technology and people's creation and usage, the internet spreads rapidly in China since the 1990's. Network media develops faster and faster since it emerges as the times require. Network media which affects all aspects of people's lives profoundly and changes people's life is considered as a new media called "the forth media" in the intense competition of different media.News comment of network channel——a new product of online media, which is considered as a synthesizer of various manifestations of news comment, is an important carrier of news comment on network. As the network technology innovates, news comment of network channel contains wealthy of news comments, including the traditional news comment and the innovation network news comment, such as cartoon-style news comment, video-based news comment, project-based news comment and so on. News comment of network channel develops better and better for its unique advantages and strengths. So, it becomes being a non-negligible and irreplaceable force in social public opinion.The top comment on network channel of news comment is the essence and highlight of the whole channel. Therefore, it should be paid more attention. Although the network channels of news comment and their top comments in the network media have been widely used, a systematic study of the news comment of network channels is extremely scarce in press circles and academic circles. Some related research also obviously lags behind comparing with practice. This paper try to study systematically on the problem, expects that it is useful to the news comment on network not only in the theory but also in the practices.On the one hand, this paper takes four well-known domestic portal websites——Tencent, Sina, Netease, Sohu as examples, and starts studying them from their top comments on their network channels of news comment, and sums up their different characteristics and advantages through data collection of a long period of time, content analysis and statistics, and this study can reflect the current situation and development trend of the top comment on network channel of news comment. On the other hand, this paper wants to find out the problems, find out disadvantages, in order to put forward countermeasures to solve problems for the top comment better developing.