The Growth And Development Of The Online Comment Area

The online comment area is currently prevalent in Internet products,and its value has been paid attention to in the industry and academic circles.This paper takes the online comment area as the research object,and uses the methods of literature research,case analysis and comparative research to sort out the growth and development of the online comment area.This paper believes that the initial form of the online comment area is an forum that has the characteristics of interaction,aggregation,and attachment.In the interaction between technology and demand,the forum has changed from an independent product form to a functional type within the product.The main post has the right to manage the follow-up comments,and the form of the online comment area has matured since then.After the coming mature of the form,the existence and development of the online comment area has received recognition day by day.From the perspective of its existence,it mainly manifests in the coexistence of multiple types of online comment areas,the growing market share in the third-party commenting systems and its data amount becomes the reliable basis for the evaluation of the main post content.From the perspective of its own development,it is mainly reflected that the display,operation,location and content of the online comment area can be compared with the main post area,such as the video real-time comment can be dynamically commented in same time and the operations such as like,forward and etc sink to the network comment area,and its content can be forwarded to become the main post.In this context,different entities have adopted relevant strategies to dig deeper into its contents,operations and business value.The problems of the online comment area are highlighted by the highlighting of the value,mainly reflected in two aspects.On the one hand,some network comment areas have not been effectively used;on the other hand,the network comment area with high utilization rate has showed the data pollution up.Under the pressure of all parties' own development and external requirements,they have involved in the governance of the online comment area.In the long run,relying on refined operations and management,the value of the online comment area can continue to be dug out.In terms of talents,commenting operators should be more valued;In terms of data,we should pay attention to data mining to expand profit margins;On the user side,you should look for core users inthe online comment area.In the future,the problem of the online comment area will be centered around the data attribution and the distribution of benefits.The solution of the problem requires the involvement of relevant research such as data and law.