Analysis On Newspaper Columns Of News Comment From 1999 To 2009

The intense competition among the media makes the media competition from the competition of scoop to the competition of news comment. Some kinds of newspaper have found and reform newspaper columns of news comment, Some particular newspaper columns of news comment keep the status of mainstream thinking, and achieve a better result of spread.This paper attempts to investigate newspaper columns of news comment in a certain social Background. At this basis, this paper generalize the status and characteristics of newspaper columns of news comment from1999 to 2009. Newspaper columns of news comment show a glory scene during this ten years in china, Furthermore, it has some new feature, such as achieve brand, highlight nature of news, go to civilian population, promote public opinion, converged Network comments section and so on.Chapter one describes the research background and significance of topic, the theoretical framework of this thesis and research methods and related literature review. ChapterⅡdefines the newspaper column of news comment and introduces the background and the development. ChapterⅢoutlines its status and feature. ChapterⅣstudies some columns of news comment such as "TALK Today" and "People's Forum" columns of People's Daily, "Freezing-point Commentary" column of China Youth Daily|, "Ark Comment" column of weekly newspaper Southern Weekend, "San Chun Interview" column of Hubei Daily, "Weekly Economic Review" column of Economic Daily.It reflects the lack and successful experiences of newspaper columns of news comment from their registration, style, purpose, writers and content. At last from Insignificance, for instance, it has not sense to branding, convergence of news comment content, one-side pursuit of timeliness and so on, the passage provides some useful reference for media workers. For example, create and maintain the column of brand competitiveness, newspapers and network news review reviews each other, strengthen the service function, establish sense of news comment columns and so on.