The Research On Development Of Chinese Mobile Phone Video’s Content Product

Under the conditions of the3G technology development, Mobile phone video is themost popular mobile media applications. This article mainly discusses that mobilephone users watch mobile video through mobile networks. With the rapid developmentof the era of3G mobile video services, tariff and technical problem solving, thecontent will be to determine the development of the mobile video business competition.It’s the most important and crucial determinants to the mobile phone video.Through the analysis of the problems and the reasons for its objects, theenvironment and the market, the subject and the manner and the development of aproduct development strategy of China’s mobile video content, this article’s focus isthe Research on Development of Chinese Mobile Phone Video’s Content Product.This article bases on the object of development of mobile video content is throughthe mobile communication network to watch, on demand or download streaming videoproducts on the phone. It is In a good development environment and marketplace withthe continuous development of economic, cultural and technological. China’s mobilephone video content products showed the following characteristics. Such asEntertainment-based interactive features significantly, the length of time is short andcrisp, mostly in the form of user customization and on-demand playback. Developmentof mobile video content products are mainly concentrated in the entertainment category.But news and information about class content product development is relatively small.There are four development subject of developing mobile phone video content product,It is mobile phone video content providers based on Internet web sites, based onmobile communication network, based on broadcasting systems and based on mobilephone video content creation and personal original. They are mainly use resource-leddevelopment, user-led development, the main cooperative development mode, usersdevelop their own ways to engage in product development of mobile video content.However, the product development of mobile video content have a series ofquestions. The development environment and market have problem of policy relevance,technical standards are not unified, products and user with in-depth marketdevelopment; The development of object is not in good condition, there is serioushomogenization and vulgarization in it,lacking of interactivity and originality, a singletype of Development of object; Development of the main and Development approachalso have some problem. Such as the development of the main is not initiative, the development of the main brand is not enough, single development approach andmodeling.In this paper believe that should develop multi-personalized, innovativemicro-content, interactive original alliance characteristics of the mobile video contentproducts with the problems in product development in China’s mobile phone videocontent. Their specific is taking the media resource integration, establishing mobilephone video content database, Establishing of mobile phone video original contentplatform and user demand interactive platform, taking much main body to developall-round cooperation mode.