The Communication Characteristics And Communication Model Of Microblog

Microblog is a new and continuously developing Internet platfo rm for information production, acquisition, communication and shari ng in the Age of Web2.0that is characterized by both new media and SNS.The birth of microblog caused the changes of communicati on-receiving relation and behaviors, made the communicator and rec eiver be equal in status, and the margin between them blurry, plus it promoted a "micro-revolution" with the "micro-information" and " micro-communication" as its contents. In contrast, the academic rese arches on microblog,especially on the basic theory are still lagging a little bit behind, to study the communication characteristics and th e communication model of microblog is helpful to reveal the comm unication principles of microblog,establish and perfect the theoretical system of microblog communication, in order to promote the healt hy and orderly development of microblog.According to the needs of the research, the author tries to defi ne the microblog on the basis of drawing on the experience of curr ent research achievements, and this is regarded as the logic starting point of the research. This article systematically analyzes some co mmunication characteristics of the microblog, such as nonlinear and fissional, fragmentized and real-time, open-ended and integrating, t he diversification of terminals and access methods, the distinctive We Media feature, etc, laying the ground work for constructing the communication model. On this basis, this paper elaborately selects Maletzke’s Model of the Mass Media, the basic model of internet c ommunication raised by Xie Xinzhou and the information flow mod el of microblog raised by Zhang Qingyong,and makes a thorough a nalysis of them to reveal the advantages and disadvantages of these models, especially reference meaning to the construction of the co mmunication model of microblog.This article introduces the node th eory and Six degrees of separation, and makes a detailed analysis o f the communication factors of microblog,constructs the communicat ion model graph of microblog.This model graph deems that microbl og is a relationship platform that is based on users’ following and being followed, microblog users are affected and restricted by the f actors such as social environment, as a member of...,personality str ucture and image, and there exists information exchange between us ers.Meanwhile,there exists the information input/output relationship b etween microblog as a whole and the Internet on which microblog relys.Therefore,in order to ensure the benign development of microb log,the range of following should be limited and the range of being followed should not be limited. The author hopes that this researc h can deepen people’s understanding of microblog and impel it to o ffer better services to human beings.