| Microblog was born in the international world. In the past few years, microblog presents the stateof the explosive. Nowaday, microblog isn’t only a tool, with which we learn about our friendsand express our feelings, but also publishes the government information and shows theEnterprise Marketing Concepts. Information communication is an important way to know thesociety, therefore the speed、quality、effect do directly effect the Information communication.Traditional information communication has done a contribution to the different periods ofInformation communication model. But in today’s environment it presents some limitationsand abuses. Consequently, we need to do the further analysis about the Model of InformationCommunication in Microblog Platform.The first part of this paper to explain the background and significance of this topic, theresearch status, research methods, research framework, as well as innovation. The second partdiscusses the background of microblog, related concepts, as well as microblog exchangecharacteristics. The third part of the traditional analysis of several representative model ofinformation communication, and point out the flaws of these models in the new environment.Part IV of this paper to point out the Model of Information Communication in MicroblogPlatform, and then point out the Model of Information Communication subject in MicroblogPlatform, and information gatekeeper mode.In this paper, introduce to the general themicroblog information exchange process, combined with the model of the process analyze themodes of communication and exchange mechanisms. On the analysis of the former text of thestudy Part V, analysis of the two major problems that exist in the the microblog informationcommunication process:"Gatekeepers" role of "dereliction of duty" and public opinionsupervision difficult, proposed strengthen "gatekeepers" awareness and play the leading roleof opinion leaders. The last concludes the first five chapters and proposes research prospects. |
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