Study On Content Of Mobile Phone Newspaper

Now the Mobile Phone Newspaper has become a very familiar way for people to get news, since2004Chinese Women Newspaper-MMS Edition, the Chinese first mobile newspaper born, it lead to the widespread concern of academia and the media sector, and it caused a significant change of the ordinary social habits, especially the reading habits. The new media allow people to get the information becomes more rapid and convenient, also makes the mobile phone get to the stage of history as a form of new media. From the beginning of the region, a single mobile newspaper content, until now grow to so many national and comprehensive Mobile Phone Newspapers. After7years of development, Mobile Phone Newspaper is finally a mature form of media.But Mobile Phone Newspaper itself is also facing many problems, especially of its contents. At present, most Mobile Phone Newspaper do not have its own reporters and editors, so most time it can only extract the information of the newspapers, and can not show its own characteristics, the same content can often been found even in very different Mobile Phone Newspapers, that obviously restrict its development.In order to research this problem, based on the success of former scholars, the thesis tidies up zhe developing history of the Mobile Phone Newspaper and systematically sums up domestic and foreign mobile newspapers, sums up its definitions, sums up to the present since the beginning of the birth after7years of development history. This thesis adopted the combines method of quantitative and qualitative analyze, selected a very typical Mobile Phone Newspaper, the Mobile Newspaper as a model text, keep recording its contents for a very long time, and carried out a detailed analysis of its content.According to Communication Theory such as Media Convergence Theory, Gatekeeper Theory, The Agenda-setting Theory and Secondary Transmission Theory, this thesis give the definition of Mobile Phone Newspaper introduce the birth and development of Mobile Phone Newspaper and the mode of Mobile Phone Newspaper. This thesis also raise the media characteristics of Mobile Phone Newspaper such as instantaneity, mobility, interactive, validity of information transfer and multimedia, combine the sample to give a content analysis of Mobile Phone Newspaper, it is a innovation of traditional journalism theory, also have snappy headline and title and concise language. This thesis point out the existing problems of Mobile Phone Newspaper, in the end give a development prospect of Mobile Phone Newspaper, suggests team building and brand building, discuss the interact with traditional media, especially the infinite possibility with Third Generation.This thesis try to explore the characteristics of the Mobile Phone Newspaper and hoping to promote the healthy development of it.