| The phenomenon of sensational headline have already fulfilled in web media, newspaper, television, and broadcast. There are explicit categorizations and feature, but one unified goal, that is sales volume of paper, rate of audience in broadcast, audience rating of TV, and click rate in web, which economy of attention aim at. The factors of the phenomenon of sensational headline is complicated, which come from social development, industry, market, and audiences. The harm caused by it is also apparent, for instance, stereotyped headline, antipathy by audiences, entry barriers were reduced, the whole market indulge in entertainment. Nowadays, the phenomenon has already spread to the field of hard news headline, but with any attention. They have general characteristic by sensational headline, include it’s rhetoric aspect and titles do not tally with the body content. They usually have obvious ideological inclination and specific modality of themselves, such as ideological headline, political signal headline, fallacy headline which caused by lacking of relevant professional knowledge. The thesis will discuss the new enlightenment and significance of sensational headline, ethic of it, evaluation criterion, and what is good headline. |
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