CCTV Of Rural Agriculture Show Its Revelation To The Spread Of Culture

Rapid development in the media industry today, the TV broadcast through the production of load-cultural programs in rural areas, the impact of changing the core substance of the rural culture-the value of farmers’ belief system, and thus plays an important role in the spread of rural culture. As a TV literary miracle "of the Spring Festival, is how the rural culture spread? Whether full, true and effective play in the dissemination process, the Spring Festival unique communication strengths and role?Through research and analysis, to be sure, the CCTV Spring Festival Evening on the rural culture of the communication strategy is effective and successful, expand the channels of communication of rural culture in the country and the global context. However, due to the core substance of understanding of rural culture is not deep enough, the lack of form and content of the innovation, the dissemination of results of the rural culture of the present Spring Festival poor, resulting in prejudice of the public image of rural areas and farmers. Rural areas of the CCTV Spring Festival Evening program needs to be improved.The upgrading of the national cultural soft power can not be separated from the rural culture of effective communication, such communication is bidirectional, both rural culture and urban culture into rural cultural awareness to enhance the process. The authors suggest that the Spring Festival Evening program innovation in rural areas can be placed within the context of new rural construction, excavation and refining the scalability of its history, culture, and produce high levels of rural programs.Rural programs in the30years in the CCTV Spring Festival Evening, the use of content analysis, the system summed up the Spring Festival on the communication pattern of the rural culture, function, current status and limitations of analysis and recommendations for improvement, and for the dissemination of the status quo to the CCTV Spring Festival Galathe rural program form and content of effective innovation and provide a reference.