The Development And Control Research On The Negative News Reports

At present, in China’s Journalism and academic, the negative news reportsdispute continuously. This article through to negative news reports of research,in order to know to negative news reports on an objective evaluation. With thein-depth thought liberation, the progress of social civilization, the changes ofpeople in the concept and the increase desire of seeking knowledge, the negativenews media reported increases, people are paying more and more attention tothe negative news reports. Actually, does it need negative news reports or not,how to do well about the negative news reports and how to handle it, this articleis going to discuss and do some research on these aspects.In this paper the key content have three points: first, the definition of theconcept on the negative news reports, negative reports is the negative newsreports of the facts, then will be negative news fact classification, furtherdiscuss the subject of negative press coverage characteristics, this papersummarizes the negative news reports’ positive functions and negative effects;Second, through the analysis in the new stage of the present situation ofnegative publicity, clear up in the news practice negative news reports that thereare some problems, such as negative reports excessive number but quality is nothigh, the reports not timely and so on; Third, from the government and mediaangles, for development and managing the negative news reports put forward aconstructive countermeasures, expecting the effective control of the negative news reports.