Website Visual Art Design Research

The public convenience brought by the information carried by website, as well as its timeliness and interactiveness have become an indispensable part of our lives. The visual communication design is a method to transmit information utilizing visual symbol. It requires giving the audience a visual aesthetic feeling and spreading the information through various media. In this new era, visual communication design utilizes internet as an important carrier. It creates new design language and patterns with new technology, which put vitality to itself.First of all, the visual communication design of the website is associated with many design theories, such as cognitive psychology, color science, semiotics, and human-computer interaction principle. In the visual information transmission of the webpage, we also need to grasp the popular visual cognitive psychological and physiological characteristics of the people. To utilize visual communication in a webpage, use the principle of visual communication and visual aesthetics properly, establish the best view of the webpage, organize natural visual process and cultivate a public aesthetic visual environment are essential to the effectiveness of information transmission.Secondly, it needs to conclude the design principle of the website visual communication as visual aesthetic principles, cognitive theory and site mapping attention principle, so as to establish the design theory of the internet visual communication design. We will find out the public required visual design method via the application of various visual aesthetic principles in the website visual design.Thirdly, the method of website visual communication design is an integration of the various elements of the webpage. Comprehensively using those elements, such as text, image, sound, animation and video and other visual elements, it make use of flexible nonlinear information and a full range of interactive operation to provide a much more perfect design performance method for the overall communication of the information. So, the website has the visual communication characteristics of a clear structure of the navigation system, an optimization of the operation, a targeted audience to convey, attaching importance to the practicality of the page design and multimedia integrated application.Website visual design can take this as the basis, following the change of different aspects, such as practical and aesthetic, constantly revised and improved, access to browse the goodwill and support from the public. This persistence of the webpage visual design has a very important significance to keep the vitality of the site.