Mass Media And Scholarly Communication

In recent years, the academic discussion of the relationship between mass media and scholarly communication has become a hot topic. Because the "Lecture Room",which is on the sciense and education channel of CCTV has been broadcasting hotly. This paper attempts to compare the changes between the two modern scholarly communication typical case-"Xing Qi Lun Wen" of<DAGONG Newspaper> and "Lecture Room" of CCTV. The purpose is to explore the process of change in the two times, the two media types of the academic communicators, academic content and academic discourse style in different historical time and space of this two cases. and trying to Analysis of the media of scholarly communication alienation factors.The thesis is divided into four parts, the first part discusses the "Xing Qi Lun Wen" and " Lecture Room "of these two columns academic disseminators of media scholars to" academic star "role change; second part discusses the academic content from a focus onnational economy and to focus on literature and history theme variation on the theme; the third section discusses the presentation of academic content from a rational interpretation of style changes to the popularization of expression; fourth part in the summary of these changes on the basis of correlation factors to examine the academic content of alienation,including social and media environment factors, audience, psychological factors, factors of media types. Finally, the proposed countermeasures on the basis of summing up the relevant factors, in search of a lost tradition, making the mass media to be more rational dissemination of academic.