Research On The Heated Phenomenon Of Best-sellers Concerning On "Lecture Room"

The era of multi media has been coming, traditional media, such as TV, and rising media, such as the internet and mobile telephones, increasingly carve up the market share of papery books, and make a great impact on the publication of books. However, the series books of "Lecture Room", based on the speeches of speakers in the program, have been putting on heated miracles. "Lecture Room" having a good run, the series books having a good market and the speakers becoming famous have focused extremely extensive attention and arguments, and have become a culture phenomenon, a publishing phenomenon and a social phenomenon.This paper concentrates on the heated phenomenon of best-sellers concerning on "Lecture Room", and makes a deeply explore with several angles. The paper has 4 chapters. The first chapter makes the origin, meaning, methods and main content of this research clear, and provides a simple overview of present research findings. The second chapter briefly sketches out the establishment and development process of "Lecture Room", summarizes basic connotation of "Lecture Room" phenomenon, and lists the version information, publishing process and sales pomp of books concerning on "Lecture Room" and puts them in order. In the third chapter, reasons of the heated phenomenon are analyzed from 5 aspects, such as interacting with "mirror image" platform in good time, upgrading the nutrition of "snack reading", grasping and meeting needs of "grass-roots" class to snatch attention resources and attract eyes ,tacitly understanding messages of multi society and mass consumption context. In the last chapter, further revelation of the heated phenomenon are obtained from 4 sides, media and society communicators and audiences, traditional culture and modern times ,communication and culture,necessary and rational reflection on the criticism is also included.