A Study On The Successful Strategy Of Lecture Room

The education column of science and technology is remarkably featured with cultural and moral character, whose primary mission is to spread knowledge and culture, enhancing the quality of our people in an all-round way. However, there is a paradox: on the one hand, the column should keep its cultural and moral character to maintain the quality; on the other hand, it try to seek roads to enter into the common families. The former doesn't guarantee the viewing ratio, while the latter may turn the quality of the programs down. How to balance the relations between the cultural and moral character and the popularity is a big problem plaguing most columns. Lecture room, resolving to carry forward the traditional Chinese culture, at the very beginning, was also facing the same question. However, fortunately, Lecture room has made rapid adjustment, and developed into the champion of its kind in China lately. Through the reforms of popularization, the host stars and the story-told way of narration, Lecture room has perfectly integrated the cultural and moral character and the popularization, and obtained good returns both in the economic and the social terms. This paper has comprehensively analyzed the transformation process of lecture room, summarized some principles, highlighted innovated characteristics of the education columns of science and technology, in the purpose of providing some theories for the future development of the columns.