| Based on nets media effect related theory, and on the basis of first reviewed the net news andmedia effect of the concepts, development course, development for the study of the theorybasis, for the subsequent papers provide theoretical support content; And with studentsgroups for the questionnaire survey objects out of the statistics and analysis of collegestudents use the net news which spread effect; According to the net news in the propagationof the effect of college students, and based on Jurists Lasswell "5W" transmission mode,analyzes the influential media effect of three main factors: spread subject, object, the spreadenvironment. The quality and credibility of the main body of the communication depends onthe contents and methods of transmission and skills; Spread the object characteristics factorsand psychological characteristics on the effects of the great communication, network newsspread internal environment and external environment of the propagation environmentdifferent influences on the audience, affect communication effect. As the net characteristics,main body, the spread of object spread a complex group. This paper mainly with professionalnetwork transmission main body of the main body of the perspective for spread in collegestudents, group under the premise of for audience. The fourth part is mainly aimed atinfluencing factors and combining with the investigation questionnaire reflect phenomenonto make Suggestions. Mainly from improve communication of the main body of the influence,strengthen the standardization, improve communication content spread environmentalcomfort three are expounded. From the concept, methods of net news to try to provide a goodhealthy development in the future. |
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