The DV Of College Students In Network Communication

The DV has entered Chinese universities for ten years since the Practice Community of Peking University Film School founded. During the ten years, the DV of college students has started from the civil community organizations, has make progress with the TV media intervention, and has spread with intervention of network media, afterwards, it has found the most suitable spreading channel and existing space in the networks. This kind of DV has added the contents and has enriched the culture of the networks, and has formed the virtual campus living image in the networks by DV images, thus has perfected the network culture and played a positive role in the network culture development and campus culture construction. With the popularity of a set of videos, such as the Night talking in Tsinghua, perfect animals, My Sun,the DV of college students creates a new discourse narration and campus culture forms.The DV doesn't spread through the traditional channels of film and television, instead of choosing the network media, which is the fundamental reason that it can hold independent and individuality from the traditional media. As an important part of the folk independent videos, the students DV is the extension of the folk, meanwhile holding the features of campus culture. The DV of students forms its own style since it is in the environment of campus and networks. This style has been appreciated and adopted by the television medias and has influenced their narration. The expanding influence of the students DV cannot independent to the networks edification and affection. Seeing that, this thesis considers and researches the DV of students as a typical discourse in the networks spreading.Many scholars and experts have paid attention to this kind of DV, and have made many research results with high academic values. However, most of them have ignored the networks--which is the communication channel and environment of students DV, few of them combined the two together. The network is the primary channel and existing environment for both students DV and other folk DVs. As"the fourth media", the development of networks goes beyond the limitation of the single media and forms a visual networks space. The networks space develops its culture of fashion, fad and multiplex, which is important to the development of the students DV. This thesis put the students DV in the network communication to study its existing and development, which is the main creation.In the preface, the thesis generalizes the factors that the DV involved and the relationship of them: the concept of the DV, the channels of students DV, the relationship of the factors "the college students""DV""computer""networks"and"campus". The thesis consists of four chapters to discuss the spreading of students DV in the network. First, gives a brief discussion of the history of the students DV development, and then describes its existing situations from the aspect of media discourse. Secondly, analyzes the reasons why the students DV chooses the networks as the main spreading channel, gives an example to illustrate the process. Thirdly, analyzes the ideological roots of its creation from the campus culture and network popular culture, and try to explore the interaction of students DV and other culture types, the meaning of this kind of DV to the campus culture and network culture. Finally, points out the shortage and problems, proves that the advantages that the students DV have is the motivation of its development.The college students DV is still weak under the situation of the mainstream film and television media, its development is full of challenge. However, this kind of DV has broken the monopoly of traditional media to the image spreading, and has found the campus perspective of folk narration, and has formed the campus culture with time characteristic. The meaning of the existing and development of this DV cannot be ignored. In order to make new breakthrough in future, the DV has to hold the style of independent and free, absorb the network popular culture and campus fashion culture, perfect the folk DV community, only in this way, the students DV can develop well.The DV of college students is a kind of means of nowadays social popular culture, at the same time, is a video discourse to reflect the"explosion"of youth popular culture in the networks. This thesis involves the cross topics in the Journalism and Communication, Sociology, Theory of Literature and Art. In the analyzing, using the method of text analysis, case study, document indexing. The thesis discusses the interactive relationship of the network media and students DV as well as the meaning of students DV to the campus culture and network spreading, and makes some suggestions to the existing and development of students DV in the network communication.