An Researching On The Characteristics Of Network Broadcasting Of College Students

In recent years,China's network live by virtue of the rich,interesting,prominent economic value,low application threshold advantages,widely welcomed by people and favor.Web live on the overall show a vigorous development trend.Some scholars even put forward the "universal broadcast" era has come.The college students are between 18 and 28 years old,not only have the experience of higher education and rich spare time,but also love to share,love social,love interaction character traits.They have thus become an important part of the live webcast group.College students unique life status,personality psychology and ideological and emotional,which determines the network live activities show a distinctive personality characteristics.They have a certain advantage,while showing a series of defects,it is worth our in-depth study and analysis.This paper is based on the research on the characteristics of the live broadcast of the students,and it is necessary to use the literature combing method,the interview method,the questionnaire survey method and the case analysis method.Based on the "5W" communication mode as the basic structure,Communication channel,communication object,communication effect of five aspects,the system analysis of the current college students live broadcast anchor characteristics.The article summarizes its existing problems and puts forward targeted solutions.The article draws the following conclusions:First of all,the network broadcast refers to the specific scene in the set up audio,video and the like independent of the signal acquisition device,through the network broadcast platform to display such content.It is independent of the rich content;real-time strong,interactive live advantage;platform rich,the audience choice of large space;the source of income from the source of the game,Diversity,scale effect of prominent features.Second,nearly one third of the institutions of higher learning have experienced live webcasts in the last year.The performance of these students network live performance for the live content of a clear personality,with good knowledge,for the new things with a strong curiosity;and the inadequacies of the performance of the equipment is simple,live activities arbitrarily large,can not long-term adhere to the network,etc.Wait.Third,the current college students live webcast male and female ratio of 1: 1.5,to art,literature,education students mainly students,mostly undergraduate and college students,live show the performance of "interesting,utilitarian weak " specialty.Live content is based on chat,life clips,content planning elements less random,live time concentrated in the 12:00 to 14:00 and between 20:00 and 23:00 between the live platform to pan-entertainment and social Class platform.The majority of students have 1 to 3 network broadcast platform,the number of its audience is concentrated in 300 people,especially in the 101 to 200 people,the audience(such as the majority of students,It shows the characteristics of "acquaintance + stranger,stranger-oriented",mainly from platform users and WeChat,QQ social tools,network live activities for college students rich after-school life,enhance the relationship between relatives and friends,While the economic income is mainly below 2,000 yuan.Fourth,the current college students in the process of online live there are still a series of shortcomings.This includes the randomness of the live event,the lack of broadcast content planning,live broadcast awareness is poor,live low economic efficiency,etc.,thus affecting the quality of its live and the resulting live effect.Fifthly,according to the problems existing in the process of live broadcast of college students,the article proposes that college students should broadcast the attention to the live webcast and make the live plan,and deepen the audience object to plan the webcast content.On the other hand,students should actively carry out network integration activities to promote live activities,focusing on mining the economic benefits of the network live,etc.,thereby improving the quality of live network,to play its due value and role.