Research On Network Television News Programs

Network televison is a kind of new media after the newspapers,broadcasting, televison and othertraditional medias, with technical support and audience demands, is in a good stage of development, andnetwork TV news programs is more influential program form in network TV platform, with television newsshows incomparable advantages, research on the network TV news programs is good to the governmentand other departments do a good job of information dissemination, guiding the public opinion and so on, soas to guide the people’s daily life better.The preface part discusses the integration of network and television in the Media Convergence Era,discusses the concept of network television, network TV is a kind of new media, it uses the new integrationand transmission distribution technology, communicates the vedio of digital video format in network, in theprocess of information transmission, fast and widly, and can realize timely interaction with the audience,meet the audience’s needs of viewing at any time. At the same time, also discusses the types andcharacteristics of network television, from the prototype of network television video sharing site to theoptimization of network television network TV software to professional of network television appearanceof network television.The text discusses network television news programs with examples from six aspects.The first partdiscusses the definition and types of the network television news programs, network television newsprograms is the news programs which is broadcast by the new media network television,mainly dividedinto network television transfer news programs and network television original news programs. The secondpart mainly discusses the propagation characteristics and social status of network television news programs,network television news programs show high speed communication pattern fan out from point to area, as arookie of news programs, attracts the audience, on the other hand, the features of the news are doubted bypeople. The third part discusses the content and language environment of network television newsprograms, and discusses with network TV news program"fishing nets" in detail. The fourth part discussesthe relationship between network television news programs and the audience of network television newsprograms,and analize the character of the audience of network television news programs. The fifth partfocuses on network television news programs brand building researches.The sixth part discussesadvantages and disadvantages of the network television news programs. Network television news programhas four main advantages: resource advantage; a unique communication model; high speed and the effect ofinteraction is remarkable; individualized characteristics. Network television news programs also have theirown shortcomings, mainly for the relative laws and regulations are not perfect; the entertainment tendency;originality is not strong; professional ability of news staff of network TV news program are not strong. Toimprove the network television news programs, we must improve the network legislative supervisionmechanism,deal with copyright issues, change concept,improve the network TV news staff ’s professionalquality.Network television news programs as a new form of news programs, hit the market with a powerfulmomentum, at the same time, the development of the network television news programs is only one step ofthe road in which the news is developing,in the future, new media platforms may appear which can shownews better, only for snatch audience resources better,in order to meet the requirements of the audience fornews content, form, time of broadcast, broadcast quality and speed and so on in the new era, therebyobtaining advertisers, sponsors and other support, to enable them to survive and develop better.