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The Published Situation And Development Strategy Of Anhui Children’s Periodicals

Posted on:2013-07-28Degree:MasterType:Thesis
Country:ChinaCandidate:H LiuFull Text:PDF
GTID:2248330371999746Subject:Journalism
Abstract/Summary:PDF Full Text Request
Children are our nation’s hope and future. children’s periodicals are played an irreplaceable role in the growth process of children. It along with the physical and mental growth of children and meet the reading needs of the children. At present, the development of domestic children’s periodicals is well. it have considerable sales and a lot of brand journals. This paper attempts to environment for the development of children’s periodicals in the background, select the provincial children’s journals as a research object, unlike the past, the research of children’s periodicals are always from the perspective of industry research, the authors believe that by way of points and surface targeted and practical guiding role. First, through research to understand the internal situation of Anhui children’s journals, industry situation and the readers reading situation, to analyze the overall development of profiles of Anhui children’s periodicals; Second, pick out two of the representative and well-known journals in the Anhui children’s periodicals, with the domestic selling children’s journals, and provincial representative of children’s periodicals. Contrast with the provincial children’s periodicals, we can find out their similarities and differences; then contrast Anhui children’s periodicals with best-selling children’s periodicals, we can find out its advantages and disadvantage. Form comparison,we can summed up the common problems of the provincial children’s periodicals.Finally, specific coping strategies for common problems, so not only in Anhui children’s periodicals, but also on the same level of development of the provincial children’s periodicals universal.
Keywords/Search Tags:children’s periodicals, reading needs, new media, marketingstrategy
PDF Full Text Request
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