The Research Of Improving The Leaders’ Ability Of Using News Media

In the information age,as a kind of governing resources,the influence of the newsmedia can across time and space.They can change our thoughts and language systemlittle by little.Using the news media correctly is the incarnations of the capability andwisdom of the party. In the process of strengthening their own ruling ability, leadersshould be committed to improve the ability of using the news media,so they can begood at managing,treating and using the news media.This paper utilizes related subjects in Journalism,Leadership and ManagementScience.First summarizing the development trend of the present media and thein-depth changes of the governing environment.Comprehensively analyzing the maincommunication problems between the media and the leaders at different levels fromthree aspects, including leaders’ media literacy,their ability of dealing withemergencies and their control of the new media formats.To solve the problems above,it requires the leaders to keep up with development, grasp the discipline of thejournalism and communication, improve the quality of media development, utilizationand management.Thus perfecting their governing style, mitigating governing risks,enriching governing resources, so that they will adapt to the modern mediadevelopment in a open posture.