Research On The Content Innovation Of Chinese TV News Programs On People's Livelihood In The Context Of Financial Medi

In this paper,based on China's TV livelihood news overview and analysis of development course and status quo,to Qingdao station in the “Qingdao full contact show” as a case,the current study TV livelihood news programs are the main problems,and puts forward the effective response to new challenges and new media trends impact,basic countermeasures of crack content innovation dilemma.This paper mainly includes the following six parts: the first part is the introduction,which mainly introduces the purpose,significance and method of this paper,and reviews and analyzes the relevant literature.The second part is the Chinese TV news program development and the existing main problems of the people's livelihood,mainly illustrates the meaning of TV livelihood news,the exploration and development of TV livelihood news in Chinese history of combing,summed up the development of TV livelihood news existing main problems,such as excessive entertainment,homogeneity,trivial,weakening function of supervision by public opinion,etc.The third part is an overview of the basic situation of "Qingdao full contact",mainly introducing the founding background,development process and program status of "Qingdao full contact".The fourth part is the prominent problems faced by Qingdao full contact in content production,including unclear content positioning,insufficient human input,improper squeeze of program content by advertising,insufficient original local content,weakened supervision by public opinion,weak audience participation and low integration with new media.The fifth part is the implementation strategy of content innovation of "Qingdao full contact" in the context of financial media.It mainly summarizes and analyzes the problems in the fourth part and proposes the basic strategies that should be adopted for content innovation of "Qingdao full contact" from seven corresponding aspects.The sixth part explores the enlightenment of "full contact in Qingdao" on the content innovation of China's TV livelihood news programs,mainly from the sublimation of case study to the overall analysis,and puts forward several Suggestions on how to do well the content innovation of China's TV livelihood news programs.