Television Communication Research Of Henan Province City Image Propaganda Film

The progress of urbanization are still maintain a high speed operation，the futurecompetition between countries has gradually transformed into a contest between thecities．In order to respond to the opportunities and challenges better．Cities are not only focuson developing hardware facilities but also pay more attention to the promotion of softstrength．In order to stand out in numerous competitors，the cities need to walk on the path ofbrand．Government should regard the cities as products，packing and extending it．The progress of urbanization started at last century．" cities " are becoming a highfrequency word．on the initiative of Bo Xilai．Dalian has become a successful case ofmarketing strategies．After that，Qingdao and Shanghai are begin to find their ways inmarketing strategies．That is a key for city marketing in China．Since1994the imageadvertising of Weihai city，Shandong province which leave a charming and great impressionto audience broadcasting in CCTV drew the curtain of shooting city image advertisement inChina．The image of the film bid by Zhang Yimou for Olympic encouraged the developmentof China’s urban image of the film which make people believe that the perfect combination ofthe television media and the city’s image promo publicity for the city．These passage specialized regulate the various cities’ image advertisement of Henanprovince， and analyzing the communication effect of reporting cities’ imageadvertisement．Integrate theory with practice analysis of Henan city characteristics of theimage film，and looking for countermeasures for its existing problems．The whole passage are consists of5parts:Part1: television---The important carrier of city’s image promo．I trying to state theadvantage of TV image promo in cities’ propaganda from four parts including Combination ofsound and picture，wide coverage，repeatedly broadcast and easily preservation; The media ofcities’ promo is not a single but in different medias which leads different ultimateeffectiveness of the publicity．The promo mainly be devoted to two major classification of thedomestic media and foreign media． Part2: The development of the image promo of the cities in Henan province．These partspecialized regulate the various cities’ image advertisement of Henan province，According tothe different theme and subjects of the film，to classify the type of image film of the cities inHenan province．Part3: This part introduce the characteristics of the image promo in Henan．Summed upthe common characteristics of the image film in Henan Province around the city，and explainsits significance for urban construction．Part4: This part state the image promo of cities of Henan’ communication strategy．Thepromo communicate strategy will be analyzing in three parts including: test planning，predicting effects and tracking the effectsPart5: The problems of Henan urban image of film and its solutions will be describe inthese part．And it will point out the problems in Henan urban promo from both video shootingand television transmission，and provide appropriate solutions．...