Research On The Influence Of Propaganda Film To University Image Communication

To foster a good and healthy image of the university is the precondition to win the social recognition, and to gain resource and support. Image communication is very important for college image construction. In new media time, university propaganda film, as an important means of image promotion, should not be overlook. The article puts forward the problems and resolutions of the research, and acquires knowledge of university image through questionnaire survey, on the basis of relative research of university image communication. How to spread the university’s image through the propaganda film and how to let the advertising film work during the process of image transmission will be the key problem.