Text Study On The Interactive Relationship Between The Media And Television Media

With the rapid development of multimedia technology,text media of the human tradition of perceivingthe world is undergoing a revolutionary change, film, television, virtual image, network audio-visual mediasuch as developing a new visual culture propagation system. Literary works adapted text to interact withfilm and television in the common form of draw a rich source of creativity, visual arts from the treasurehouse of literature, film adaptation of a strong impetus to the development of the literary works of; the filmremake a certain extent to solve the little problem of the original screenplay, the original theme of the story,a major initiative to re-create, but also the prosperity of the drama industry; film after publication is anemerging cultural products, film and television in the attachment type to gain literary nourishment by leapsand bounds,"feedback", the traditional book publishing.A literary text can be adapted for film and television works; the film adaptation of the success of thefilm remake; transmitted through the film and television to further expand the influence of the work, andproduce the film after the publication, Interlocking between the three complement each other, mutualinfluence and common development, the formation of a stable, orderly triangular structure. Not only thedevelopment of multi-media interactive to some extent, alleviate the script shortage prosperity of the filmand television industry, resulting in large-scale cultural derivatives, but also to provide new developmentopportunities for the traditional book publishing. So that our country forward to the "cultural power" fromthe "cultural power" to play a strong role in promoting the expansion of the influence of national culture.Text media and film and television media interaction propagation caused by the phenomenon of"reading".Text known for its abstraction and association, and the image is known for its intuitive andconcrete. Elucidation of the abstract text and visual images to each other, no doubt makes the reading to anew sensory experience. Reading text and images can not be achieved independently of aestheticfunctionality, text indirect and intuitive film and television in "reading" to achieve complementary,mutually beneficial "complicity between the image version and text versionprofit ".The introduction of the "Intemediality " thought for the text media and video media, interactivedissemination provides a new perspective. On the one hand from the media complementarity-proliferation, the development of the laws of perspective, to explain the underlying causes of the spread of thephenomenon of text to interact with film and television; help us to understand the other hand, the substanceof the text and film and television, and interactive editing the Creation of activities, editing by constantdeconstruction and Concluding media, old and new media interactive development, prosperity and cultural.Multi-media interactive process of many problems, such as the entertainment of adaptation,deconstruction to subvert the original; part of the remake of the Works Joking historical facts, historical andentertainment; appear a fantasy drama and cloning drama; some of the film after the low quality ofpublications. Gradually improve China’s relevant laws and regulations; the accumulation of experience inthe interaction of film and text editor; employees literacy improved; the development of cultural industriesto accelerate, I believe relevant problems will be resolved.