Study On The Development Strategy Of Yantian TV Station Under The Tri-networks Integration Background

As the national "Tri-networks Integration" implementation of the programme, how to seize the historical opportunity and develop better and faster in such background for Broadcasting and Television Station which become a hot spot of concern in current broadcasting television industry, academia and the community. Yantian TV Station of the Shenzhen Media Group that belongs to the county-leveled station at the end of all the stations under the mode of "Four Grade". It becomes a critical strategic issue that Yantian TV Station will be how to position and develop in the new stage of "Tri-networks Integration" and better assume the historic mission of propaganda as the main position, channel, and force. The Article elaborates the strategic environment, advantages, significance and policies of Yantian TV Station in the background of" Tri-networks Integration", and try to provide thinking and basis of the strategic development for Yantian TV Station in the next five years.