Research On Yunnan Broadcasting&Televison Networks Integration Strategy

In the context of the national integration of three networks and the regroup of broadcasting&TV industry in each province, broadcasting&TV industry in YUNNAN regroup currently existing broadcasting television networks,and successfully set up YUNNAN Broadcasting&TV Group Company as a main market player and subject of operation, which bringing full play to collectivize operation and enhancing the whole competitiveness. The main method of integration in YUNNAN Broadcasting&TV Group Company is to integrate the existing network. After the first step of integration, questions are following. How to regular the main market operator. How to improve the legal corporate government,give full play to the efficient of integration, and enhance the operational efficiency of the group.How to lead the YUNNAN Broadcasting&TV Group Company growing strong and big.How to deepen the reform,promote the quality of integration, make it in accordance with the market requirements and make it more operability.This paper argues that the enterprise integration is not only the original assets of the existing market subject, but also involving many respects such as business,system,staff,culture.The integration strategy determines the development direction of company. Different integration strategy will make a significant impact on the result of integration. Only if found a right path which is according to the reality of YUNNAN,the integration will take advantage of efficiency and benefit. This paper is research on the experience of HUNAN Broadcasting Networks.By analysis of the difference between HUNAN Broadcasting Networks and YUNNAN Broadcasting Networks,and the present situation of YUNNAN Broadcasting&TV Group Company,the paper describes the integration characteristic of YUNNAN Broadcasting Networks, integration strategy, integration measure. The paper also describes asset capitalization, capital securitization and the integration of business and format under the background of three networks merger, aiming at propose an integration strategy, path, and method,which is in accordance with YUNNAN Broadcasting Networks.