Association Reaserch On New Media And Media Diplomacy By The Perspective Of Communication Means

The traditional means of Mass communication such as Newspaper, Broadcast and Television has had an great effect on the development and variation of international society. With the Dissemination Technology, the New Media has played a more and more important role in the field of international communication. From the perspective of communication means, this paper goes on association reaserch of New Media and Media diplomacyAs a heady fresh power and the new means of media diplomacy, the advantages of New Media’s word shows through many forms such as Social network site, Micro-blog, News site etc. In communication tactics, the New Media can gather public opinion around a certain occurrence; setting agenda through "opinion leaders" or with the aid of group pressure; interact with signs such as words, pictures etc. And the arisen of New Media rumor also has negative factor which can effect people’s cognition of another country’s image.In view of the time of global information’s coming, China should take the opportunities, face the challenge improving the levels of media diplomacy and national image communication, making strategic decisions as far as soon to respond to the invisible international "word war".