The Study On The External Communication Role Of Socialization Video Media

External dissemination of economic development of a country, and the country’s image is closely related to cultural transmission.As China’s comprehensive national strength, we continue to enhance our country’s important position in the international arena has become increasingly prominent, these changes enrich the content of external communication, but also to China’s foreign dissemination shoulder a more noble mission.With the rapid rise of new media, web and mobile phones become a new channel of communication, not only shoulder the important tasks on the dissemination of information, there is still a very important role in external communication.Web2.0 era, the rise of social media to blog, microblogging, video sites as the main form of social media in information dissemination and interaction has become an important form. With the popularity of the process of globalization and Internet technologies advance, these also become a means of international communication and exchange, social video media, with its characteristic exchange, connectivity, community, openness and other aspects of a national external communication a new channels and means, but also an important means of showing the country’s soft power.In this paper, external communication theory, theory of soft power and public diplomacy theory as the theoretical framework to Youku as a case of social media, video effects and mechanism of external communication is analyzed, and thus put forward relevant countermeasures.Youku As China’s largest social video media, at home and abroad has a large viewing population, and therefore the external communication in China’s national image, enhance the role of soft power has incalculable.Youku network as a platform, Youku itself and its user groups as communicators, for foreign audiences spread China’s national image.This paper focuses on the high degree of concern Youku video content, as well as external communication content analysis to understand the concerns of our citizens on the Internet where the point and Youku foreign propagation.High concern Youku video content reflects our ordinary lives and their values, which are an important aspect of foreign people understand our country, and therefore need to focus on China’s foreign dissemination of content. By Youku is referenced and external communication situation analysis shows that Youku has a sense of external communication, but not yet to play a better role, there is still great room for improvement.To really play the role of external communication social media, video, one needs the attention and support of the national government, on the other hand the site to strengthen self-construction, improve the technological innovation and content development.