The Role Of Government In Urban Newspaper Reform Research

After the reform and opening policy, our country economy system began to change,the country will plan economy times newspaper gradually to market.The paper began in themarket the environment of survival, the economic progress, the establishment of the marketsystem, and promote the development of China’s newspaper system unprecedented.Plus theurban development level and the quality of the population action, our newspaper constituteappeared very big change. Main differentiation became serious the party and lively life thetwo kind of paper.With the development of economy, and the interaction of the urbanizationand newspaper, gave rise to city newspaper.(newspaper industry in our country often calledmetropolis daily)In general urban category refers to the city on the newspaper, facing themarket, with a strong the civilization, urbanization colour newspaper.Lively, accuratepositioning let urban category acceptance of newspaper is very high, fire up metropolis dailymay be short time to issue a or millions of hundreds of thousands, with so many readerswould have great influence, and then bring high profits.Accurate positioning makes urbankind of newspaper since the day of birth has been maintained a good momentum ofdevelopment, but also brings remarkable economic and social benefits.But since 2005,because of the influence of the financial crisis, plus the newspaper was to the Internet as arepresentative of such as outdoor media, the broadcast media, building the challenge of thenew media such as media, caused the metropolis daily market share the shrinking of the mainbody of the market advantage has ceased to exist.Urban category newspaper developmentushered in the turning point, began to fall to the bottom by wave which fundamentally shakenthe city of the press of traditional position, and its development prospect is not optimistic,reform is imperative.Because of the constant innovation to reform, effectively the vitality ofthe newspaper, and reform is to perfect ourselves, transformation, things integration, andsocial reality constantly break-in consistent means, so city newspapers need to bold sell theprogress of the reform.China’s newspaper system based on the unique situation, newspaperunique positioning makes its reform cannot optional and line, the government needs the guidance and support, so urban category newspaper in the reform process of governmentguidance and must be involved.This paper, from the urban category newspaper presentsituation and the reform process of the reform of the necessity of government intervention as astarting point, focuses on the government in the process of reform from the concept, policy,technology, talent four support, give full play to the government in the urban categorynewspaper in the reform of the role, in order to ensure that the process of reform get furtherand deepening.