A Study On Developing Potential Of Urban Newspaper

Since 2000,China's newspaper industry by leaps and bounds,has become one of the fastest growing industries, urban class of newspapers has become the main media in the newspaper industry, it is the most active of the most influential media. Although China's urban class newspapers in the late 20th century, rapid growth in the 90's up, but their real source was in the 80s or so.The nature of market forces,profit center, the market is characterized by a competition.To survive must be profit, in the fierce competition in the market to profit, must be the starting point for consumers.The consumer is the reader of newspapers, not readers about Heli Run, let alone survive. Urban Newspapers from the development process can be seen that the rise of Urban Newspapers reform of China's newspaper industry and market in-depth results,the city newspaper which has become the city's mainstream newspapers.The 21st century, after decades of rapid development, digital media, represented by new media appear, on the city newspaper which have a considerable impact. The face of the strong impact of new media, traditional media, especially the urban class newspaper innovation, how to develop and grow, how to meet the requirements of readers and how to explore in greater competition in the development of space is where the ultimate goal of this paper.In this paper, by analyzing the history and development of urban class newspaper, new media, media processes on the urban environment, the development of space exploration class newspaper. Will use in writing literature,case studies,evaluation studies and comprehensive research methods,data collection through a lot of comparison and classification, scientific analysis and summary.