A Study On The Influence Of Cultural Differences Between China And The West On Sports News Report

With the quickening of globalization and the arriving of great cultural fusion, the fusion of Chinese and western cultures is deepening and the cultural differences between China and the west are clearly represented in all aspects. In recent years, cultural expansion and hegemonism are becoming stronger and stronger and the competition of the soft power of Chinese and western is becoming hot. Sports news report is one of the important front and channel in propagandizing Chinese culture. It undertakes important responsibilities and commitments in promoting cultural soft power of China. Under the background of cultural differences, sports news repot should make best use of the advantages and bypass the disadvantages, and keep developing in competition. It should disseminate excellent Chinese culture and create a magnificent national image through the media advantages of disseminating cultures gradually and silently to promote cultural soft power of China.Through the comprehensive methods of documentation, specific case and comparison, this paper analyzes the developmental process and lines, seek the cultural differences between China and the west through comparing Chinese and western cultures and their sports culture. It also analyzes the manifold influence and manifestation of cultural differences between China and the west on all aspects of sports news report, reaching the conclusion that the influence of cultural differences between China and the west on sports news report is not superficial but related to all aspects. The point of view, standpoint, report methods, techniques of expression, journalists, audiences and even sports itself in sports news report are influenced more or less. There are advantages and disadvantages among these influences. As news media, we should make best use of the advantages and bypass the disadvantages. This paper advocates that Chinese sports media should strive for and dominate the discourse right, expand cultural communication and strengthen cultural understanding in future development. Specific implementing methods should be raised such as strengthening the hardware and software of news media.There are different characters in Chinese and western sports news report under cultural differences between China and the west. The cultural differences will influence every aspect of sports news report. There are different characters and manifestation under different cultural influences, whether it be medium or audience. As an important front of news media to propagandize culture, sports news report should recognize the cultural differences between China and the west, understand and tolerate the cultures of each other, overcome the adverse effects of the cultural differences, and make use of the advantages and characters to strengthen the equal and harmonious connection and communication of the two cultures, further promote the disseminating effect of sports news report and thus increase the cultural soft power of China gradually and silently.