| Artificial intelligence has gradually penetrated into People's Daily life and become a new product of the development of The Times,which has had a profound impact on all walks of life.In recent years,artificial intelligence technology has been expanding in the field of news,and similar related researches have been increasing year by year,which has played a certain role in the reform of the media industry.The idea that robots may replace human journalists in the future has aroused heated discussion in the news industry and academia.As one of the applications of artificial intelligence in the field of news,robot news writing is widely promoted in sports reports and has a high usage rate in various large-scale sports events.With the continuous improvement of artificial intelligence technology,the news writing robot is constantly optimized,and the transformation from weak artificial intelligence to strong artificial intelligence makes journalists feel great pressure.In the future,how should media personnel transform to avoid being eliminated by robots?Only by making strategic changes in strategies can sports media organizations truly show stronger competitiveness.However,there are still many problems in the operation of news writing robot,and the mechanism of generating news articles is not mature,which is easy to mislead the audience.The lack of corresponding regulatory mechanism is also a factor restricting the development of news writing robot.Based on today's headlines football reporter xiao Ming's manuscript content as the main research object,compared to the 2018 World Cup in Russia during the sina sports grand,mainly through content analysis,literature material method,case analysis and expert interview method,the robot's current development situation,from the news writing,the positive impact of the news media,the advantages and disadvantages in four aspects to the negative impact of media is discussed.The study suggests that:(1)football reporter xiaoming,as a product of artificial intelligence technology in the field of news production,has been able to undertake the task of sports coverage.During the World Cup,I covered all 64 matches,and wrote the content of each match,demonstrating the robot's ability to write news,possessing the technical level of the industry,and delivering the content as closely as other media.In terms of operating costs,robot journalism not only frees up human journalists,but also saves media organizations some money in the long run.Writing robot can ensure the instant release of information to ensure the speed advantage of media;In addition,the improvement of content coverage can meet the reading interests of different audiences.Relying on big data to gather information into the database,news writing robot can provide convenience for media in resource integration;The emergence of news writing robot will make some media people feel pressure,which can promote the quality of journalists from the side.(2)despite the increasing proportion of news writing robots in sports coverage and the expanding range of fields they cover,there is still a long way to go to completely replace humans.The sentence is relatively independent and stiff,which is difficult to be recognized by a wide audience.The blind grasping of information by robots will make news media lose credibility.In addition,in the interactive segment,the news writing robot is still unable to reach the communication ability of human beings,and it is difficult to complete highly intelligent feedback such as rumor reply and instant response on the media platform.In the coverage of the 2018 World Cup in Russia,zhang xiaoming,toutiao's football reporter,has only completed 66 reports on the subject matter of the newspaper,which is relatively single in content and has certain limitations in topic selection.(3)news writing robot has prominent advantages and can help human beings to continue to expand their business in the field of news,but it also has obvious disadvantages.Therefore,the joint development of human journalists and news writing robots has become the conclusion of this paper and the key to the future reform of news media.Human and artificial intelligence complement each other to make the best of each other and to give full play to the advantages of robots,such as fast news writing speed and large data capacity.It is also necessary to improve human journalists'gatekeeping ability and highlight the unique advantages of human in in-depth reporting.In order to promote the better application of artificial intelligence in news production,the content quality should be strictly controlled and the audit work should be done well.Improve the technological content of news writing robot,constantly optimize and update the system.Improve the feedback mechanism of robot news writing so that audiences can give reasonable Suggestions on its development.At the same time,it is clear about the development direction of news writing robot.The abuse of artificial intelligence will only put heavier pressure on news organizations and cannot really solve the problem.Therefore,the utilization rate should be increased.(4)with the innovation of science and technology,technology promotes the development of media,and artificial intelligence penetrates into the news industry,ushering in a new "crossroads" for mass media.In the future,sports news will collect data from different angles and present a large number of data news.This requires the news writing robot to constantly improve the database,human reporters and editors to cooperate with the processing,the content of the manuscript to retouching.In the future,in-depth reporting will become the news type that the major media focus on.As human journalists are released from the busy data collection work by robots,human reporting needs to be communicated through the interview of human journalists and take advantage of human interpersonal communication.Therefore,the expansion of in-depth reporting market will be the main battlefield for media to show their competitiveness in the future.Under the impact of artificial intelligence,we media platforms will gradually eliminate users who mainly produce short messages and tidbits.We media platforms need to improve recommendation schemes,make reward and punishment mechanisms transparent,and foster in-depth content. |
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