Study On Construction And Managemet Of The Supply Chain In China’s Publishing Industry

In recent years, the culture industry of the support strength is more and more big, thevarious promote the development of cultural industry policy have been issued, "THETWELFTH FIVE-YEAR PLAN FOR NATIONAL ECONOMIC AND SOCIALDEVELOPMENT OF THE PEOPLE’S REPUBLIC OF CHINA" put forward "promote thecultural industry has become a national economic backbone industry, strengthening thecultural industry overall strength and competitiveness." The publishing industry as animportant part of the culture industry, will meet a new development opportunity.Opportunity in the same contains a challenge, China’s publishing industry opened late,particularly for the publication of the book publishing the supply chain links, in recent yearshave just completed turn enterprises restructuring, participate in market competition. Incontrast, China’s publishing industry and the market economy system of supporting thestandard law are not perfect, the book publishing in the supply chain of the node inmanagement, enterprise cooperation still shows immature.This paper studies the book publishing industry in China to optimize the supply chain.This paper first introduces concepts and characteristic of supply chain and supply chainmanagement, expounds the characteristics of the book publishing supply chain. And thenon China’s book publishing present situation of the supply chain analysis, published as abook of supply chain to "the bullwhip effect" as the breakthrough point, it is pointed outthat China’s publishing the supply chain to some problems at present, and to Japan andthe United States the characteristics of the successful cases are summarized, in order toseek draw lessons from the experience. The last of our country in book publishing eachnode the competitive advantages of an enterprise supply chain analysis positioning as thefoundation, proposes the countermeasure in China, points out that the book publishingsupply chain can use for reference in the supply chain management through joint stockmanagement model in the middle reaches of the supply chain of book publishing set up ajoint stock points, books from printing enterprise to the joint stock points after by issuing the central disk to proprietary or outsourcing in the form of the whole supply chain afterarticle is responsible for the warehousing shipping work book, published enterprise andretail enterprise no longer set up a small amount must maintain inventory or only inventory.Publishing enterprises focus content of the integration of resources and accumulatebusiness, issued by the central disk of the marketing channel superiority to theprofessional logistics service providers and information resource integration businesstransformation, retail enterprise dedicated customer service quality of ascension that bookpublishing supply chain to realize information integration, the market information timelyfeedback the central disk by retailers, the central disk then collect classification to press,press again deep excavation. Supply chain nodes in the enterprise in the sharing ofinformation bases to establish business strategy, in order to form an alliance advantage.