In The Ethics Perspective Of The Research Of The Television Broadcast To The Presiding Officer

In recent years, with the rapid development of digital technology and new media, Internet technology,the number of China’s media is the rapid growth of an increasingly competitive.Competition in the marketfor improving the efficiency of media operations, the quality of programs with the help ofsignificance.However, the primary criterion in the current fierce competition in the market economyenvironment, on the one hand, the various media ratings as a channel survive, often unlimitedimprovements in program content and program style, part of the host even use pornography, violence,adventures, exposing privacy, improper evaluation of the way to attract attention.The other hand, theshorter the course of building a market economy in China, media management, in particular the lack oflaws and regulations and restrictions of media content regulation, but also there is no immediate andeffective regulatory bodies, this series of causeswalk outside the law, contrary to the social and ethicalmedia behavior.Therefore, the television broadcast of"ethics perspective presiding officer of thebehavior"of the title, mainly reflected in the following areas:Firstly, the course of development of China’s radio host and development status of a system ofcombing the one hand, we cultivate the talents of the subject areas the status quo have a basicunderstanding of the development of the industry status quo and its characteristics. The other hand, laid thefoundation for root cause analysis of staff behavior below the radio host in a variety of ethical anomie.Secondly, the basic concepts of ethics from the three aspects of social ethics, social norms, humanspiritual awareness, a detailed analysis. Combing through the data, the radio host activities in ethicsresearch mainly in three aspects of the theory of accumulation, that is news ethics, communication ethics,media and information ethics. On this basis, summed up the broadcast under the ethics perspective theauspices of the contents of the six aspects of the conduct of members and the four aspects should be notedthat in the course of the study.Third, through the auspices of the current broadcasting activities and a summary of previous researchwork. This article summarizes the radio host workers, news staff personnel behavior of radio host of ethicalanomie, and analysis from the five aspects of the causes of these phenomena. Finally, to address these issues, this article from university personnel training, system of governmentregulation, laws and regulations, media organizations, the public are put forward improvement suggestionsand measures, China radio host activities can develop healthily.