For Advertising Business Intelligence Systems Design And Implementation

In the advertising industry, because of television advertising data is very huge, and quantitative data common standard, complex data sources. So if to different industry products, comply with advertisers and positioning in the face of the main marketing crowd formulates the right advertising scheme, need according to the actual conditions, mass data analysis and mining, the marketing strategy for advertisers to provide effective services.Thesis puts forward the advertising industry for the TV marketing strategy plan, based on the framework of business intelligence, the advertising industry research to the TV advertising investment returns as the theme of the data warehouse design; The advertising industry in data warehouse as the core, building the data load process, solve the business system of data between different dispersed, not uniformly describe can lead to the analysis of the data; Loading the good data of advertising industry data warehouse, and on the basis of using the linear programming method of data processing, optimize advertising plan. The whole business intelligence frame construction of the main combination Microsoft provides database management system and business intelligence tools, achieve business intelligence technique in the advertising industry within the application.